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MajorisMinds

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Building the AI front desk for UK businesses

MajorisMinds builds Narvin, a self-serve AI voice and chat platform that answers, books and follows up for small and mid-sized businesses. This page sets out the market, how we make money and how to reach the founders.

Contact the foundersMeet the team
Company
Switchcodes Ltd, trading as MajorisMinds
Registered
England and Wales
Founded
2025
Product
Narvin, live with self-serve sign-up
Customers
UK small and mid-sized businesses
Revenue model
Subscription plus prepaid usage, in GBP

The opportunity

Millions of businesses, a phone line each, and AI that can finally answer it

Official UK figures alongside analyst forecasts. Forecasts and market reports are labelled as such.

All statistics
UK private sector businesses at the start of 2025, up 3.5% on the year before
5.7m
Official statisticsSource: Department for Business and Trade, 2 October 2025
UK businesses employ staff. The other three in four are run by their owners alone
1.4m
Official statisticsSource: Department for Business and Trade, 2 October 2025
of UK businesses used at least one AI technology in September 2026, up from 9% in September 2023
30%
Official statisticsSource: Office for National Statistics, 8 October 2026
forecast global voice agents market by 2032, up from about $2.3bn in 2025
$27.5bn
Market reportSource: MarketsandMarkets, 2026 edition
of common customer service issues will be resolved by agentic AI without a person by 2029, cutting operating costs by 30%
80%
Analyst forecastSource: Gartner, 5 March 2025
of contact centre costs are labour, across an estimated 17 million agents worldwide
Up to 95%
Analyst estimateSource: Gartner, 31 August 2022

The problem

The phone is still where customers book and complain

  • Small businesses cannot staff the phone

    Three in four UK businesses have no employees, and most of the rest are small teams. Calls ring out at lunchtime, on busy days and after hours.

  • Voice AI is built for engineers

    Leading voice AI platforms are developer tools priced in US dollars. A dental practice or letting agent cannot assemble one without technical help.

  • People-based answering does not scale

    Answering services charge per call or per minute for limited hours, and a receptionist can take one call at a time.

Our answer

Narvin: an AI receptionist a small business can set up itself

  • No-code and fast to start

    25 ready-made agents, or one drafted automatically from the customer’s own website. Most teams are live in a day.

  • Made for the UK

    Pricing in pounds, UK numbers with regulatory paperwork handled in the product, and UK GDPR, PECR and TPS in mind.

  • One agent on every channel

    The same agent answers the phone, talks in the browser, chats on the website and runs outbound campaigns.

  • Does real work

    Books into calendars, sends emails, creates CRM leads and tickets, and sends captured details to any system after the call.

Business model

Recurring subscription plus usage that grows with each customer

Customers pay a predictable monthly fee and buy minutes in advance. As their call volume grows, they move up plans and use more minutes.

  • Platform subscription

    Monthly plans set how many calls a customer can take at once and how much storage they get: Free £0, Pro £99, Growing £199, Custom (quoted).

  • Prepaid usage

    Voice and chat usage is drawn from prepaid credits at typically £0.42 a minute, so cash is collected before the minutes are used. Auto top-up keeps busy accounts running.

  • Partner channel

    Partner accounts let agencies and resellers manage their clients’ accounts, credits and per-minute rates, with a platform minimum that protects margin.

Public prices are on our pricing page. Unit economics and trading figures are shared directly with investors on request.

Why we can win

Advantages that compound

  1. 01

    Model-independent

    Each agent runs on a pipeline of speech, language and voice models from providers such as OpenAI, Google, Deepgram, Cartesia and ElevenLabs, so we can improve quality and cost as models change.

  2. 02

    Compliance in the product

    Recording notice, explicit consent, per-agent retention, database-level tenant isolation and encrypted credentials are built in, not bolted on.

  3. 03

    Self-serve onboarding

    Templates, an agent drafted from a website and step-by-step help articles mean customers can start without a sales call.

  4. 04

    Workflow depth

    Campaigns, live call control, AI call analysis, webhooks and integrations make Narvin part of how a business runs, not a widget on the side.

  5. 05

    Built for partners

    Partner accounts with client management and rate controls let agencies resell Narvin without us adding headcount.

  6. 06

    Content-led acquisition

    Sector pages, guides, comparisons and a help centre are built to win search traffic from business owners researching the problem.

Go to market

Three routes to customers

Starting with the sectors where a missed call costs the most.

  1. 01

    Self-serve

    Owners find Narvin through search, start on the Free plan and upgrade as their call volume grows.

  2. 02

    Partners

    Agencies, IT providers and consultants deploy and manage Narvin for their own clients.

  3. 03

    Direct

    Multi-site and higher-volume customers on Custom plans with tailored onboarding.

Product

Live today, and what comes next

Full roadmap

Live

  • Voice and chat agents on every channel

    One agent for phone, browser voice and chat, with templates, knowledge base, integrations and webhooks.

  • Outbound campaigns with time zones

    CSV upload, queue dialling, campaign time zones, pause and graceful end, outcome stats and an activity log.

  • Live calls view

    Inbound and outbound calls in progress, busy agents and numbers in use, with graceful end.

  • Call logs, AI analysis and webhooks

    Transcripts, AI summaries and structured post-call data sent to your systems.

  • Agents built from your website

    Enter your web address and Narvin reads your pages and drafts an agent for you to review.

  • Caller memory

    Optionally remember returning callers by phone number, so they do not repeat themselves.

  • Partner and reseller accounts

    Partners manage their clients’ accounts, credits and rates from one place.

Next

  • Live transfer to a person

    Hand complex or high-value calls to your team mid-conversation.

  • Smarter campaign retries and connect-rate insights

    Retry no-answers at better times and see which lists and scripts convert.

  • Automated callback scheduling

    The agent books callbacks at the customer’s preferred time into your team’s calendar.

  • Appointment reminder sequences

    Voice or chat reminders that confirm, reschedule or cancel without staff effort.

  • Follow-up campaign sequences

    Time-based follow-ups after a demo, quote or purchase.

  • White-label for partners

    Run Narvin under your own brand and domain for agencies and resellers.

Platform

Narvin is the core. More products are built on it.

Each new product reuses the Narvin voice, knowledge and integration layer, so it costs far less to build and every improvement to the core lifts every product.

All products

  • Available now

    Narvin

    The core platform. Agents that answer calls, book appointments, chat on your website and run outbound campaigns.

    Market: Businesses of every size

  • In development

    Ai2

    Forward your missed calls to Ai2. It speaks on your behalf, takes messages, books call-backs and emails you a summary.

    Market: Busy people with one phone and too many calls

  • In development

    VisaWords

    Realistic spoken mock interviews for the country and visa you are applying for, with clear feedback after every answer.

    Market: Visa applicants, coaches and agencies

Team

Founder-led, product and engineering in-house

Investor enquiries

Talk to the founders

We are happy to give a product walkthrough and share our deck, metrics and plans with investors directly. Email us with a little about you and your focus, and a founder will reply.

team@majorisminds.com

This page is for general information about MajorisMinds. It is not an offer of securities, an invitation or inducement to engage in investment activity, or investment advice. Market figures are third-party statistics and forecasts, linked to their sources, and are not projections of our performance.

Where to next

See the product for yourself

Sign up free or hear sample calls: the same product our customers use every day.

Start freeHear a demo